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Facing the media can be a daunting task, especially in times of crisis.

Cameras and microphones shoved in faces, difficult questions fired at you, the unsettling arena of a television or radio studio; all these things can very easily make even the most confident person nervous and uncertain.

Handling interviews poorly can lead to untold damage to your personal and professional reputation, and to your company. Just ask Gerald Ratner or Tony Hayward; both outstanding and high profile businessmen who took a battering because they said the wrong thing at the wrong time. Poor media performers come across as unprepared, uncertain and lacking in confidence.

A strong media performer though can protect, strengthen and grow their reputation and business. You come across as calm, authoritative and in control. Investors like you. Your staff appreciated your leadership. The public warm to you. You make your point succinctly and strongly, can deal with tough questions and make sure you leave any interview having delivered your key themes and messages.

Which one would you like to be?

If the answer is the second, read What will you learn and how will you benefit?

If you find yourself in the middle of a media scrum like these executive from Malaysian Airlines did, you need to know what you're doing.

If you find yourself in the middle of a media scrum like these executive from Malaysian Airlines did, you need to know what you’re doing!

What will you learn and how will you benefit?

The answers to those questions are: hopefully loads, and hopefully loads.

What you’ll learn:

  • How to prepare and strategise
  • To draft and communicate your messages effectively and concisely
  • To remain cool under pressure and confidently handle questions you don’t want to be asked
  • To be confident and authoritative across all media platforms
  • How positive body language can be the difference between success and failure regardless of what you say
  • Tips of the media trade from experienced journalists and corporate communications professionals

 

What are the benefits?

  • Grows and protects your reputation and brand
  • Promotes you as a confident and authoritative communicator
  • Allows you to be seen as a leader in your field
  • Puts over your side of the story in a crisis, in the most effective way possible
  • Helps your company speak with one voice rather than different personal opinions
  • Elevates your profile above your competitors

What’s more, the highly interactive sessions prepare you fully for dealing with the media, putting you through your paces in a series of “real life” mock ups, from one to one interviews to press conferences.

Call Nick on 01332 258366 or email nick@nickbritten.co.uk for more details

See So how does it happen? for more.

So how does it happen?

Every client is different and has different requirements, so we tailor all of our sessions to the individual.

However, there are plenty of common threads. We will come to you or find a nearby suitable venue, and bring with us one or two trainers and anything from a camcorder to a full blown camera crew with lights, cameras and action, to recreate that television studio feel.

The sessions – half day, day or longer – are a mix of theory, including defining key themes and messages, media storytelling and how to handle difficult questions you don’t really want to answer

There are the added extras you don’t get from other media training, including a crash course in positive body language and advice on vocal strength and intonation from our specially trained vocal experts.

And there’s the practice, practice, practice. Press, radio, television, all tested under real life conditions.

That’s the nuts and bolts; for more detailed information have a chat with Nick on 01332 294925 or email him at nick@nickbritten.co.uk

And after all that….how to appear in front of camera

Once you’ve been put through your training, you’ll be ready to appear in front of the camera. Nick recently fronted┬áthree short videos for Marketing Derby, the city’s inward investment agency – showcasing the work it does.

Some tips on performing on camera – keep your feet still, vocal enthusiasm, plenty of energy and remember, eyes front!